Let's imagine you came to MCDonald's, and you think that you really want a
Big Mac!
You went to cashier and got from him:
MC - Hello, what would you like to order?
You - Hmmm, I think I would like to have a Big Mac
....
That is your own decision. What pushed you to make it? You saw an Ad of Big Mac, description of Big Mac (from what it is made of, nutrition facts), picture of Big Mac, etc. So in order to make a decision you as a customer had all needed info.
....
MC - Anything else? Coke? French fries?
You - No, I think that is enough for me.Yeah, I'm good.
MC - 10$, please;
MC- Here is your Big Mac, Enjoy your meals!
....
10 min later. You've tried a Big Mac, however - You are not satisfied with it. Now you realize that you wanted nuggets. And yes - with Coke and fries would be really cool! So what is the root of problem? You've got all needed info to make a right choise. If cashier would be a BA, you would got a nuggets with Coke and Fries. Let's see -
....
MC- Hello, what would you like to order?
You - Hmmm, I think I would like to have a Big Mac.
MC *!He is not sure*- So Big Mac is - The Two all-beef patties, special sauce, lettuce, cheese, pickles, onions - all on a sesame seed bun.
You -Hmmm. So it's just a sandwich. And with beef.
MC - Maybe you want to try nuggets? They are awesome! It's a small piece of fine ground white meat chicken that is fried in batter and flash frozen. you can also choose wide range of souses.
You - So it's fried peaces of chicken?
MC- yes.
You - Yeah, I wish to try it.
MC- Anything else?
You - Nope, that is it.
MC- Soft drinks? French fries? Trust me, I don't want to sell you more. I just 100% sure without soda and fries you wouldn't be so satisfied :)
You - Ok.... That makes sense.
MC- 17$
MC- Here is you chicken nuggets, Coke, french fries. Enjoy your meals!
You - Thank you!
....
15 min later. You've tried all these. And you are really satisfied. You get exactly what you wanted. However you had some assumptions about what to buy. But you wasn't sure about your choice. And most important here - cashier realized that you are not sure. Cashier tried to give you some options with kind of feedback from person that tried such kind of food set.
....
So BA's - in order to be a good BA - you shouldn't always give customers what they are asking you for. The main difference between good and bad BA - good one tries to realize customer real needs, provide with different options and pros/cons of each option. That is not enough to be just a liaison between dev team and customer! Think widely, there is no value if devs would deliver exactly what customer needs in time/budget, if it useless and no one needs this.
You can actually do the same in order to be a good cashier :)
Let's imagine you came to MCDonald's, and you think that you really want a
Big Mac!
You went to cashier and got from him:
MC - Hello, what would you like to order?
You - Hmmm, I think I would like to have a Big Mac
....
....
MC - Anything else? Coke? French fries?
You - No, I think that is enough for me.Yeah, I'm good.
MC - 10$, please;
MC- Here is your Big Mac, Enjoy your meals!
....
....
MC- Hello, what would you like to order?
You - Hmmm, I think I would like to have a Big Mac.
MC *!He is not sure*- So Big Mac is - The Two all-beef patties, special sauce, lettuce, cheese, pickles, onions - all on a sesame seed bun.
You -Hmmm. So it's just a sandwich. And with beef.
MC - Maybe you want to try nuggets? They are awesome! It's a small piece of fine ground white meat chicken that is fried in batter and flash frozen. you can also choose wide range of souses.
You - So it's fried peaces of chicken?
MC- yes.
You - Yeah, I wish to try it.
MC- Anything else?
You - Nope, that is it.
MC- Soft drinks? French fries? Trust me, I don't want to sell you more. I just 100% sure without soda and fries you wouldn't be so satisfied :)
You - Ok.... That makes sense.
MC- 17$
MC- Here is you chicken nuggets, Coke, french fries. Enjoy your meals!
You - Thank you!
....
15 min later. You've tried all these. And you are really satisfied. You get exactly what you wanted. However you had some assumptions about what to buy. But you wasn't sure about your choice. And most important here - cashier realized that you are not sure. Cashier tried to give you some options with kind of feedback from person that tried such kind of food set.
....
Hi, Dmytro!
ReplyDeleteI've started with your recent article http://dou.ua/lenta/columns/b-next-in-ukraine/ and followed the link in the article to your blog. I read your blog from the top to bottom and really enjoyed reading it.
Thank you for sharing your experience. Everything you right is sooooo trueee ))))
Hi there! Really appreciate your feedback and glad that you liked article and blog in overall. Stay tuned, there will be more :)
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